Why the Name “SIMEICHU”?

The name “SIMEICHU” originates from the phrase “四美具” (Sì Měi Jù) in the famous Tang Dynasty literary work Preface to the Pavilion of Prince Teng by Wang Bo. In this timeless masterpiece, Wang Bo wrote, “四美具，二难并” (Sì Měi Jù, Èr Nán Bìng), which translates to “The four beauties are present, and the two rarities are combined.” Here, “四美” (Sì Měi) refers to beautiful moments, stunning scenery, joyful hearts, and delightful experiences, symbolizing the convergence of the most exquisite things in life. Another interpretation defines “四美” as the beauty of music, cuisine, literature, and language, as expressed by Liu Kun in his poem Reply to Lu Chen: “Music to delight the ears, flavors to savor, literature to enlighten, and words to inspire.”

Regardless of the interpretation, “四美具” represents the ultimate harmony and beauty. We adopted the name “SIMEICHU” (the Wade-Giles romanization of “四美具”) to embody this philosophy, striving to create products and services that bring the finest experiences to our users. Just as Wang Bo highlighted the rarity of such perfection, we are committed to blending beautiful moments, stunning scenery, joyful hearts, and delightful experiences into every aspect of our work, offering unparalleled value to our users.

Logo Design Concept

Our logo draws inspiration from the ancient seal script (小篆) of the Chinese character “四” (Sì), meaning “four.” Seal script, known for its elegant and timeless aesthetic, reflects our deep respect for cultural heritage and our pursuit of quality and beauty.

The character “四” in seal script is simple yet powerful, with fluid lines that exude rhythm and grace. This mirrors our product philosophy—minimalist yet profound, elegant yet meaningful. The logo modernizes the traditional seal script, blending classical charm with contemporary design to create a symbol that resonates with both the past and the present.

Vision and Mission

“SIMEICHU” is more than a name; it is our vision and mission. We aim to integrate the essence of “四美” into every product and service, ensuring that users experience beauty and joy in every interaction. From product design to user experience and service details, we strive for excellence, delivering the warmth and elegance that “SIMEICHU” embodies.

We believe that beauty is worth creating and sharing. As Wang Bo expressed in Preface to the Pavilion of Prince Teng, the convergence of beautiful moments, stunning scenery, joyful hearts, and delightful experiences is a rare and precious harmony. We invite every user to join us in creating and sharing this beauty.

Conclusion

“SIMEICHU” represents not only our commitment to exceptional products but also our attitude toward life. Through our efforts, we hope to bring the beauty and strength of “SIMEICHU” into the lives of our users. Whether through product design or service details, we adhere to this philosophy, aiming to provide the best possible experience.

Thank you for choosing “SIMEICHU.” Together, let us create and share the beauty of life.